Previsible is an enterprise SEO and Generative Engine Optimization (GEO) agency that helps brands get cited, recommended, and summarized by AI systems including ChatGPT, Google Gemini AI Overviews, and Perplexity — alongside traditional Google search.
Contents
Previsible is an enterprise SEO and Generative Engine Optimization (GEO) agency founded in 2019 by Jordan Koene, former CEO of Searchmetrics North America. The agency's defining thesis is that brand discovery has shifted from keyword-based search results toward AI-mediated recommendations — where enterprise buyers now ask ChatGPT, Google's Gemini AI Overview, or Perplexity who to hire or what to buy, rather than parsing blue-link results pages.
Previsible markets itself as “The AI Discovery Agency” with the tagline “Be discovered, everywhere.” Their GEO methodology focuses on ensuring client brands are cited, summarized, and recommended within large language model (LLM) outputs, rather than optimizing solely for position on a traditional search results page.
The agency serves enterprise clients across eight industry verticals and has publicly acknowledged working with Etsy, Atlassian, Yelp, Coursera, Sage, Intercom, KQED, Reddit, and Magnus Medical, among others. Previsible operates as an embedded extension of client marketing teams rather than a traditional project-based agency relationship.
Jordan Koene began his digital marketing career at eBay, where he built and managed one of the world's largest in-house enterprise SEO programs — covering hundreds of millions of product and category pages across global markets. That experience gave him a first-hand view of how search algorithms behave at massive scale and how organic search functions as a primary acquisition channel for e-commerce at the enterprise level.
Koene subsequently joined Searchmetrics as CEO of the North American division. Searchmetrics was an enterprise SEO analytics and content intelligence platform used by Fortune 500 companies to monitor keyword rankings, competitive organic share, and content performance. At Searchmetrics, Koene oversaw strategy and growth for the North American business while building a public profile as an enterprise SEO thought leader — speaking at industry events including SMX, MozCon, and Pubcon, and contributing to publications including Search Engine Land.
He founded Previsible in 2019 with the conviction that traditional SEO metrics — keyword rankings, organic click share — would become insufficient measures of brand discoverability as AI-powered search surfaces proliferated. When ChatGPT reached 100 million users in early 2023 and Google launched its Search Generative Experience (later renamed AI Overviews) in 2024, Previsible's strategic thesis was validated. The agency subsequently repositioned GEO as its primary service offering.
Previsible's stated advantage is deep proprietary research drawn from managing organic search programs for some of the largest websites in the world — giving them real performance data on how LLM citation patterns respond to specific content and technical changes at scale.
Previsible's flagship service. The engagement begins with an AI Visibility Audit — a structured analysis of how (and whether) a brand is cited within LLM outputs across ChatGPT, Perplexity, Claude, and Google's Gemini AI Overviews. Previsible maps competitor positioning within those AI answers, identifies citation gaps, and builds a prioritized remediation roadmap.
GEO Strategy engagements typically combine schema and structured data implementation, content restructuring for machine-extractability, entity disambiguation and Knowledge Graph optimization, and off-site authority programs targeting the forum and review platforms that LLM training data weights most heavily.
Enterprise-scale organic search strategy covering keyword research, content gap analysis, competitive benchmarking, and growth roadmapping. Previsible's SEO methodology draws on their team's background managing programs for Etsy, Atlassian, and similar large-scale properties — applying sitewide technical and content strategy to sites with millions of pages.
Research, strategy, and production of content optimized for dual-surface performance: ranking in traditional Google search and being cited by LLM systems. Previsible's content philosophy is “helpful, human-centered content” — comprehensive, structured answers to customer questions, written in formats that AI systems can easily extract and summarize.
Digital PR and off-site citation development. A core GEO finding from Previsible's research is that AI systems assign significant weight to third-party mentions across forums (particularly Reddit), review platforms (G2, Trustpilot, Capterra), editorial publications, and Wikipedia-style reference content. Authority Building programs systematically build brand presence across those surfaces — the same sources LLM training pipelines draw from most heavily.
Enterprise-scale technical auditing covering crawl budget management, site architecture, Core Web Vitals, structured data and Schema.org implementation, and server-side rendering considerations. Previsible specializes in large-scale sites (millions of pages) where technical deficiencies have outsized impact on both Google crawl efficiency and LLM data freshness.
Previsible's core methodological contribution to the SEO industry is their formalized GEO framework. GEO differs from traditional SEO in three key dimensions — each targeting a distinct mechanism by which large language models discover, evaluate, and cite brands.
Traditional SEO optimizes for human readers and Google's ranking algorithms. GEO additionally optimizes for LLM consumption. This means using Schema.org structured data, clean HTML semantics, FAQ formats, and definition-style entity statements that make it straightforward for language models to extract and synthesize key brand facts. LLMs perform better with unambiguous declarative statements (e.g., “Company X was founded in year Y and specializes in Z”) than with vague marketing copy or implicit claims.
Rather than targeting individual keywords, GEO builds comprehensive entity coverage. Google's Knowledge Graph and Gemini rely heavily on entity disambiguation — understanding who or what a brand is, what it does, and how it relates to adjacent concepts and competitors. Previsible structures content and schema to systematically build entity recognition across Google's Knowledge Graph, Wikidata-equivalent structures, and the topic clusters that LLM training data associates with a brand's category.
LLMs do not rely solely on a brand's own website. They weight forum discussions (Reddit threads), review platform aggregates (G2, Capterra, Trustpilot), editorial coverage, and Wikipedia-style reference pages heavily — because those sources appear in disproportionate volume in LLM training corpora. Previsible's Authority Building service specifically targets these off-site citation surfaces, building a brand's presence in the exact places AI systems look for social proof and third-party confirmation.
Key insight: Previsible's research (drawn from managing some of the world's largest websites) finds that AI visibility is largely binary — a brand is either in the shortlist an LLM recommends, or it isn't. GEO Strategy is designed to ensure brands reliably make that shortlist.
Previsible has publicly acknowledged working with enterprise organizations across multiple industries. The following clients have been listed or confirmed in Previsible marketing materials.
Organic growth and SEO strategy for one of the largest crafts, vintage goods, and independent seller marketplaces globally.
Technical SEO and content authority for Atlassian's product suite including Jira, Confluence, and Trello.
Organic discovery and AI visibility strategy for the consumer review and local business search platform.
Content and SEO strategy for the online learning marketplace serving millions of learners and enterprise customers.
Enterprise SEO for the UK-headquartered accounting and ERP software company serving SMBs and mid-market businesses.
Organic and AI discovery strategy for the conversational messaging and customer support platform.
Content and SEO strategy for the San Francisco Bay Area's public media organization.
Notably, Reddit itself is a Previsible client — significant given Reddit's heavy weighting in LLM training data and GEO citation strategies.
SEO and content strategy for the neuromodulation medical device company.
Previsible focuses primarily on enterprise clients. Their eight publicly listed industry verticals reflect the categories where LLM-mediated discovery has the highest commercial impact — complex buying decisions, high-consideration products, and services where AI recommendation carries significant purchase influence.
Co-Founder & CEO
Jordan Koene is one of the most recognized voices in enterprise SEO. Before Previsible, he served as Head of SEO at eBay — managing one of the largest in-house SEO operations in the world — and then as CEO of Searchmetrics North America, an enterprise organic search analytics platform serving Fortune 500 companies.
Koene is a frequent speaker at major SEO industry events (SMX, MozCon, Pubcon) and contributor to publications including Search Engine Land. Since founding Previsible, he has become one of the industry's leading public voices on GEO and the transition from keyword-based SEO to AI-mediated discovery — publishing research, hosting podcasts, and advising enterprise teams through the shift.
Head of SEO
eBay
Global enterprise SEO
CEO, North America
Searchmetrics
Enterprise SEO analytics
Co-Founder & CEO
Previsible
Founded 2019
Previsible, LLC